Now a host of younger or revived premium marques are poised to follow JLR by pitching dozens of new models against the big three, whose very ubiquity is taking the shine off their prestige.
"The German premiums have sacrificed some of their exclusivity by entering smaller, volume segments like compacts," said Bernd Hoennighausen, an automotive consultant.
"They've pushed volume with fleet discounts of around 20 percent," said Hoennighausen, who previously managed corporate fleets for Deutsche Bank and BNP Paribas. "This may open the door to newer players like Jaguar, who are starting to offer fleet-relevant products."
Maserati is a cut above, although I suppose they are trying to chase downwards as well. Alfa still does not legitimately exist. I would say the only one in a similar boat would be Lexus, although their brand cache outside of north america is nearly non existant...What brands other than Jaguar are in this same boat? I'm thinking Alfa Romeo and Maserati. I guess Tesla too.
i have noticed some news about AR coming back and wanting to go mainstream, it would be a good move IMOMaserati is a cut above, although I suppose they are trying to chase downwards as well. Alfa still does not legitimately exist. I would say the only one in a similar boat would be Lexus, although their brand cache outside of north america is nearly non existant...
