Interesting read on the downward spiral of the German trio's aspirational imaging...
The Motoring World: With the Germans faltering, it leaves the rest to take advantage.
The Motoring World: With the Germans faltering, it leaves the rest to take advantage.
Now a host of younger or revived premium marques are poised to follow JLR by pitching dozens of new models against the big three, whose very ubiquity is taking the shine off their prestige.
"The German premiums have sacrificed some of their exclusivity by entering smaller, volume segments like compacts," said Bernd Hoennighausen, an automotive consultant.
"They've pushed volume with fleet discounts of around 20 percent," said Hoennighausen, who previously managed corporate fleets for Deutsche Bank and BNP Paribas. "This may open the door to newer players like Jaguar, who are starting to offer fleet-relevant products."