Customers will be able to sit inside the Discovery Sport, look around, and fold seats down even though the car isn't actually there. How? With a program on their iPhone.
The technology hinges on the Durovis Dive headset, which you put an iPhone into while running an app.
You look through this headset at a weird cardboard box, and the app simulates the presence of a Discovery Sport.
Land Rover describes the system as being "immersed in a detailed photo-realistic 3D model of the New Discovery Sport." It's not photo-realistic really, but it still looks pretty good.
Check out a video that shows the system below.
The technology hinges on the Durovis Dive headset, which you put an iPhone into while running an app.

You look through this headset at a weird cardboard box, and the app simulates the presence of a Discovery Sport.
Land Rover describes the system as being "immersed in a detailed photo-realistic 3D model of the New Discovery Sport." It's not photo-realistic really, but it still looks pretty good.

Check out a video that shows the system below.