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Land Rover Covered 750,000 Miles with 181 Discovery Sport Testers [w/Videos]



As Land Rover is preparing for the launch of the Discovery Sport, the successor to the Freelander, the automaker released new pieces of information, this time from the development phase.

The new compact SUV is entering the final development phase, with Land Rover prototype fleets testing all over the world.

“Discovery Sport prototypes have covered approximately 750,000 miles (1.2 million kilometers) during the testing phase, in some of the world’s harshest and most challenging terrains and climatesm" said Murray Dietsch, Land Rover Programme Director.

"A total of 181 prototype vehicles were built, completing over 11,000 tests over their lifetimes around the globe, ensuring total confidence in the robustness of build and design of the vehicles," he added.

The vehicle underwent 11,720 tests, in temperatures ranging from -36 to 42 degrees Celsius, to water depths of up to 600mm (23.6in) and to inclines of 40 degrees and declines of 45 degrees. Obviously, that says a lot about the Discovery Sport’s off-road capabilities and will be music to the ears of those who were afraid the Freelander’s successor would be a softer SUV designed just for tarmac use.

Land Rover says testing of the Discovery Sport benefits from the collaboration with Virgin Galactic, the automaker’s “global partner in adventure, innovation and exploration.”

The two companies “have used their partnership to share values and experiences that have steered each brand to develop cutting edge technologies for both land and space,” Land Rover says in the press release.















 

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That's a lot of prototypes but it's Land Rover after all, hopefully with that many test mules it means far less issues for us and that we get reliable and capable vehicle.
 

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Well the infographic sure does make it seem like they have put the Discovery Sport through its paces. I like how Jaguar just gives us official shots of the prototype with full camo on, instead of having spy shots being taken where they pretend like they are trying to hide it.
 

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Well the infographic sure does make it seem like they have put the Discovery Sport through its paces. I like how Jaguar just gives us official shots of the prototype with full camo on, instead of having spy shots being taken where they pretend like they are trying to hide it.
It's not just the infographics but the video and pictures as well, especially the video. As nice as it all can look in an infographic, there's nothing like seeing an LR doing what it's supposed to do out in the wild.
 

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For sure that type of thing was bound to turn into full fledged marketing. Its been happening for years since the internet became a factor, its only now the automakers are straight up embracing the mules as full fledged marketing opportunities...
 

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Well the infographic sure does make it seem like they have put the Discovery Sport through its paces. I like how Jaguar just gives us official shots of the prototype with full camo on, instead of having spy shots being taken where they pretend like they are trying to hide it.
If these shots were taken by someone else not from LR, then I can see how those would seem like they're trying to hide it. But of course when it's them taking it they will seem quite transparent with it.
 
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