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Jaguar Land Rover has been reshuffling its performance tags recently. It appears that JLR now has plans to build SV-badged models that will slot below SVR-badged vehicles.

These SV vehicles are supposed to compete with AMG Sport models from Mercedes-Benz or the M Performance-labeled cars from BMW. The SV-badged vehicles will be targeting customers who can't afford the full SVO package. Expect a number of both cosmetic and mechanical changes to separate it from the standard model and the flagship halo models.

Jaguar Land Rover planning SV-badged versions positioned below SVR
 
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