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Land Rover Announces Discovery Sport

Land Rover Discovery Sport announced as first new member of Discovery family
All-new premium compact SUV will go on sale in 2015
First production model to take cues and features from the Discovery Vision Concept car unveiled at New York International Auto Show


Land Rover has today confirmed that the first member of the all-new Discovery family will be the Discovery Sport premium compact SUV.

The announcement was made by Gerry McGovern, Land Rover Design Director and Chief Creative Officer, during his speech at the 2014 New York International Auto Show:

"I am proud to confirm the nameplate that will make Discovery a family of vehicles for the first time. It will be called Discovery Sport and will go on sale in 2015.

"This will be the most versatile and capable SUV in its segment and is the first expression of the Discovery Vision Concept unveiled here in New York."

Follow the story on Land Rover's Facebook, Twitter and Instagram pages and join the conversation using #ReadyToDiscover.
 

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Name is good but that font for the name is really boring. I hope it looks better when it ends up on the actual vehicle. The picture above just looks like someone typed the name into a powerpoint slide.
 

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Name is good but that font for the name is really boring. I hope it looks better when it ends up on the actual vehicle. The picture above just looks like someone typed the name into a powerpoint slide.
What other font would you suggest that they use?

I think it looks fine how it is in that picture, it will look even better on the Discovery Sport.
 

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Not sure what other font I would choose. I don't have a list in front of me, but that font is really really plain and boring. I just think that there isn't much design to it at all.
 

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I see.

I don't think it's something they would change, it seems quite consistent with the font "Range Rover" is in and seems to be a font that they want to use across their whole product line.
 

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It might look better once it is actually on the car as a badge. Maybe its just this screen shot of it that is the problem. I just figure that they hired someone to come up with that and it looks like something you could do in 5 minutes on Powerpoint in 1st year university.
 

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I cant believe you guys actually care. Its more embarrassing reading you guys complain about the font on the back of a vehicle than it is looking at the font. Seriously have you worked out your priorities?

Will the type face DISCOVERY is glued to your boot affect your enjoyment or useability of the DISCO?

IF so... get yourself some good rope... seriously....
 

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I cant believe you guys actually care. Its more embarrassing reading you guys complain about the font on the back of a vehicle than it is looking at the font. Seriously have you worked out your priorities?

Will the type face DISCOVERY is glued to your boot affect your enjoyment or useability of the DISCO?

IF so... get yourself some good rope... seriously....
LOL why so negative.
There's only one person here who's not a fan of it. I could care less about what font they use, never seen it to be a problem.
 
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