[Junior]

Land Rover has unveiled the Discovery Sport Launch Edition at Palm Springs Modernism Week 2015.

The Launch Edition comes with ebony leather seats, bright finished sill plates and aluminum paddle shifters. It also comes with stainless steel pedals and monochrome Union Jack valve caps. Those looking for a more exciting exterior design can opt for exclusive design features like Yulong White Metallic exterior paint and a Black Design Package.

The Discovery Sport Launch Edition will have a limited production of 250 units with US pricing starting at $48,975.

 

[Jack]

I like the idea of having a launch edition.

It would be great if they could come out with special versions of the Discovery as the years go by.

 

[Junior]

Well this first on e is pretty limited production. If the Disco Sport ends up sticking around and is a success then i can see it having a special edition in the future.

Any special editions in particular that you think would be cool on the Disco Sport?

 

[Junior]

It's not a cheap special edition though. This model is going to cost $10k more than the standard Discovery Sport base model. Do you think that is a fair price for what you get?

 

[Fogarty]

It's not a cheap special edition though. This model is going to cost $10k more than the standard Discovery Sport base model. Do you think that is a fair price for what you get?

if your're willing to sacrifice extra cash for the privilege of telling people that your Disco is MORE SPECIAL THEN THEIRS...then yes its worth it for what you get...which is not much more than a cortisone shot to the ego...

 

[LRD]

if your're willing to sacrifice extra cash for the privilege of telling people that your Disco is MORE SPECIAL THEN THEIRS...then yes its worth it for what you get...which is not much more than a cortisone shot to the ego...

and that is the mindset people already have with buying an LR product, since LR is seen as gold standard, chances are there's a good amount of people willing to be different and have that special model, even at $10k more.