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Diesel Disco

8K views 8 replies 3 participants last post by  Fogarty 
#1 ·
Ok So I've just read that initially the Disco Sport will use the 2.2L diesel from the freelander until Wolverhampton can ramp up production of the 2.0 Ingenium diesel which will eventually supplant the twotwo....
 
#9 ·
That seems pretty obvious to me...

If it a volume model the goal is... volume... how do you get volume? sell more. How do you sell more? Give the people what they want. How do you know what they want? Doesn't matter, just tell them. Its mercantilism. sell it and they will buy. Its a Land Rover...

they're more likely to invest into a volume model as it will amortise at a quicker rate than a low volume project.
 
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