One thing I love about RR is how good they are with being artistic with their marketing approaches. They were just as creative when they were promoting the Evoque.
Abstract sculpture based on Discovery Sport is latest advertising experiment
Land Rover has been doing some really outside the box advertising for the Discovery Sport. First there was the giant barge with over-sized rainboots on it to introduce the Disco Sport in Paris, and now there is this abstract sculpture based on the Disco Sport that is called the Unstoppable Spirit. It is made by Italian artist Nino Mustica and Land Rover Design Director, Gerry McGovern, and is currently on display at London's Southbank Centre beside the River Thames.
Unstoppable Spirit is two sculptures that together measure over 7 meters tall. They were unveiled during Frieze Week London, a world class contemporary art fair.
The creators say that over 8,000 hours were spent on the sculpture. It was built in Turin before being transported to London.
The scultpures will be on display until October 19th in London and admission is free.
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They did a number of things, one of them being these Evoque wireframe models:
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