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Land Rover has been doing some really outside the box advertising for the Discovery Sport. First there was the giant barge with over-sized rainboots on it to introduce the Disco Sport in Paris, and now there is this abstract sculpture based on the Disco Sport that is called the Unstoppable Spirit. It is made by Italian artist Nino Mustica and Land Rover Design Director, Gerry McGovern, and is currently on display at London's Southbank Centre beside the River Thames.

Unstoppable Spirit is two sculptures that together measure over 7 meters tall. They were unveiled during Frieze Week London, a world class contemporary art fair.

The creators say that over 8,000 hours were spent on the sculpture. It was built in Turin before being transported to London.

The scultpures will be on display until October 19th in London and admission is free.

 

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One thing I love about RR is how good they are with being artistic with their marketing approaches. They were just as creative when they were promoting the Evoque.
 

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One thing I love about RR is how good they are with being artistic with their marketing approaches. They were just as creative when they were promoting the Evoque.
Oh really? What did they do for the Evoque marketing?

I think that these ideas are good though. You end up engaging and interesting a whole group of customers that aren't usually reached by traditional car marketing.
 
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