The execs at JLR are expecting that the Discovery Sport will be able to convert buyers from other SUV brands. They are banking on the SUV's more mainstream design, seven-seat option and improved technology. Joe Eberhardt, CEO of Jaguar Land Rover North America, says that they expect conquests to account for up to 70% of Discovery Sport sales.
The Discovery Sport will be battling against rivals like the Audi Q5 when it goes on sale. JLR is hopeful that the Disco Sport's optional seven-seat configuration will set it apart from such models that only allow 5-seat occupancy.
Do you really think that the Disco Sport's 7-seat option will allow it to make so many conquests on its rivals?
2015 Land Rover Discovery Sport expected to attract buyers from rival SUVs
The Discovery Sport will be battling against rivals like the Audi Q5 when it goes on sale. JLR is hopeful that the Disco Sport's optional seven-seat configuration will set it apart from such models that only allow 5-seat occupancy.
Do you really think that the Disco Sport's 7-seat option will allow it to make so many conquests on its rivals?
2015 Land Rover Discovery Sport expected to attract buyers from rival SUVs